In a world where remote work and lockdown have shaped our day-to-day activities, social media patterns have evolved. You increased your online presence, but have you increased the world’s perception of who you are? Should you even care? Well, sharing online, whether you like it or not, defines your persona to everyone; it reflects your personal and professional skills. 

From building a strong professional network, landing your next job, finding your passion, a strong digital personal brand takes some work, and we’re here to help you with that.

1. Define your Core Skills and Expertise

No one’s a jack of all trades, and even if you are, you need to perfectly define your top 3 skills. What do you want people to know about you? What is your 30-seconds pitch if people would ask you to introduce yourself? What content do people in your network best respond to?

Make your core skills and expertise super clear with content you share online; this results in followers who can relate to you as a leader in such fields. 

2. Choose a Common Biography Across your Social Media Accounts 

There are tons of social media platforms around, and it becomes extremely tedious to choose between them. This is for you to decide, but if you are on more than one platform, make sure all of them are equally updated with a complete, accurate, and recent biography to ensure whoever tries to contact you isn’t contacting “a 4 years old” you. 

If you decide you don’t want to be active on a social media platform, simply deactivate or delete the account. 

3. Create Regular Content and Contacts

How do you create engaging content? Focus on two or three carefully chosen social networks, write 3 to 4 posts a week and try to be active on them (comment, share, stories, and follow-ups). Now you have good content, whom do you share that with? You need to make sure you import all contacts from your mobile to your designated social media app. Chance are, they are already online! 

How do you import contacts? You start by importing email contacts from Gmail or Outlook, then importing contacts from your phonebook into your social networks to find out how many connections you’re missing. 

Always remember, a strong social media presence needs work. A well-defined personal brand takes time; it’s a long-term investment, but the returns can be quite worth it!